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An update has been made to the active conversions display, now showing the last time Google Ads successfully triggered a ping event on your conversion feed. When you hover over the conversion details, a timestamp will appear indicating the exact time the last event ping occurred.
This feature was highlighted by Arpan Banerjee, who shared a screenshot on LinkedIn illustrating this update:
Arpan explained that Google Ads has silently added a new indicator to the conversion status widget. This shows the last time the pixel fired, providing the exact timestamp even if no conversion was recorded.
This addition can be especially helpful for troubleshooting conversion reporting issues in Google Ads.
Details are also being discussed in online forums, providing further insights into this new feature.
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